THE LIFE EDIT
Introducing The Life Edit, a thoughtfully designed planner and gratitude journal created for The Branding Boutique. This unique tool goes beyond traditional planners by embracing a holistic approach to personal branding. It encourages users to align their daily actions with their core values and aspirations, fostering a balanced life filled with appreciation. With The Life Edit, you can embark on a journey to rebrand your life in 2025, cultivating the mindset of the person you aspire to be while staying connected to what truly matters.
AHMA & CO
As a graphic designer with a passion for detail, I crafted a logo that perfectly captures the essence of this postpartum retreat company. From the soothing color palette to the elegant typography, every element of the logo reflects the company's mission to provide a peaceful and rejuvenating experience for new mothers. I take pride in bringing brands to life with creativity and professionalism, and I'm thrilled to have had the opportunity to work with Ahma & Co.
ECOIST
I had the pleasure of working with Ecoist, an eco-friendly marketplace where sustainability meets style. As a brand that advocates for a cleaner, more beautiful, and ecologically elevated luxurious lifestyle, Ecoist's curated selection of items are vetted to be ethically sourced, produced, and packaged. Through my graphic design work for Ecoist's website & social media, I was able to visually capture the essence of the brand and convey their message to their audience. By partnering only with tastemakers who consider the entire lifecycle of their products, Ecoist is truly making a positive impact on the world.
MASSING GROUP
I am thrilled to have had the opportunity to work in the development at Massing Group, where I created some truly amazing CADs and linesheets for a variety of brands, such as JoJa, Warren Lotas, Tribe Kelley, and Eavolu. My passion for graphic design and apparel manufacturing shines through in my work, and I take great pride in delivering exceptional designs that perfectly capture each brand's unique style and personality.
JESS RENAE
These graphics were created for a client that requested the cactus sun logo and the two additional moon and sun graphics for their virtual assistant business. This provided reference images for inspiration and requested Arizona-inspired graphics that also hinted at a "helping hand" for her virtual assistant business. The client is named "Jess Renae" and the cactus inside of the primary logo is shaped to show a "JR" for her business name. The client requested not to include any typography otherwise. Each of these graphics was designed to have a separate purpose while maintaining a cohesive look.
ELLE EPUB
This interactive EPUB features Billie Eilish on the cover with a supporting article, a table of contents, and a Dior ad. This main article features a supporting YouTube music video of Billie Eilish's recent hit and has quick links to purchase the clothing she is wearing in each image. The Dior ad also features a direct link to purchase the featured perfume and features scrolling frames.
Each page in this EPUB has interactive buttons to navigate. This EPUB is available in a vertical and horizontal format for responsive viewing across devices. The goal of this project was to take a well-known magazine, like Elle, and create an effective EPUB to keep up with the digital era.
Vertical EPUB:
https://indd.adobe.com/view/f4a5f0d4-0429-4e5b-a983-57d6c95f1b46
Horizontal EPUB:
https://indd.adobe.com/view/8197f96b-a13f-4a7f-a1fc-7687a44880ae
TOWN
(Menu, Tri-Fold, Table Tent)
TOWN is a high-end Chinese restaurant that was in need of a table tent, tri-fold, and menu. Provided with a style guide that included TOWN's logo, color palette, and fonts, I created a cohesive look among all three designs. The intention for these designs was to feature food images to stimulate a tasty appeal while maintaining a modern, elegant look while holding true with Chinese-inspired decorative motifs.
AMETHYST BAY RESORT & SPA
Amethyst Bay Resort & Spa is a tropical resort in the Caribbean that needed a single-page magazine ad and a web banner GIF featuring its new signature spa services. Provided with a style guide that included this resort's logo, color palette, and fonts, I created a tropical and relaxing look featuring images I took. The same design elements from the magazine ad were used to put together the web banner GIF.
LIL' GUPPIES SCUBA SCHOOL
Lil’ Guppies Scuba School is a new business located in Anywhere, USA. Their mission is to provide young children with opportunities to learn how to swim, scuba dive, and learn water safety. Lil’ Guppies Scuba School wants to give children a fun and safe environment to learn how to swim and scuba dive. Their vision is to teach the proper techniques for children to become strong swimmers and have a great adventure.
Provided solely with a brief description of this business, I created an entire style guide, logo, business card, letterhead, and envelope from scratch. The primary color palette is to represent the young children who attend this scuba school and to symbolize safety awareness. Meanwhile, the guppy fish with the scuba tank was drawn by hand as a cute way to give a visual representation of the business name.
BILLIE EILISH
TYPOGRAPHICAL PORTRAIT
This is a typographical portrait of the singer and songwriter, Billie Eilish. This portrait is inspired by the cover of her latest album, Happier Than Ever, by featuring the album cover image and color palette. Entirely made from song lyrics and song titles publically released by Billie Eilish at the time, the size and color of the text in this portrait are varied to create depth.
ACADIA PARK EQUIPMENT CO
This website was designed and built for an outdoor equipment company called Acadia Park Equipment Company. The style guide provided by this client included the logo, color palette, and fonts used throughout this website. The goal of this design was to build a website that features this company's products, contact information, locations, and about page while displaying beautiful imagery to keep its audience engaged. This website was built on Adobe Dreamweaver using HTML, CSS, and JavaScript. One of the other primary goals of this project was to created the validated form on the "Contact" page.
This website can be viewed at: http://acadiaparkequipmentco.epizy.com/
TOWN
This website was designed and built for a high-end Chinese restaurant called TOWN. The style guide provided by this client included the logo, color palette, and fonts used throughout this website. The goal of this design was to build a website that features this company's menu, contact information, locations, and about page while featuring tasty imagery to keep its audience engaged. This website was built on Visual Studio Code using HTML and CSS. This is the same client as the desktop publishing materials mentioned above but created in a separate course with a different approach to the color palette.
This website can be viewed at: http://townchineseportfolio.epizy.com/
INDUSTRIAL DESIGN CADs
These CADs were created using SOLIDWORKS with the intention of being 3D printed. Each piece was inspired by nature while serving a functional purpose. The octopus is designed as a bookmark so that the page weaves between the tentacles and the head is slightly thicker so it sticks out from the top of the book. The dolphin is designed as a chip clip so that the lower belly can be pushed on to open up the dolphin's mouth for clamping onto a bag. The honeycomb phone stand design is a phone stand with a hidden hole and groove underneath for attaching a phone charger. Each design was 3D printed as a plastic prototype and functioned as intended.
